Best CRMs 2021 RECOMMENDED

What are CRM and CRM software?

CRM is an acronym for Customer Relationship Management. It aims to understand and manage the interaction of a business with its actual customers or potential customers. It is a comprehensive approach that provides seamless integration of every area of business that deals with customers viz- marketing, customer services, and support. CRM software works as a catalyst in the CRM process. CRM software enables organizations to develop stronger customer service strategies which encompass E-mail marketing, customer segmentation, logging previous conversations, and feedbacks, manage and schedule calls and meetings, and managing other tasks as well. CRM software is drafted to automate monotonous tasks, managing leads, and creating smarter reports. CRM has an important contribution to the growth of any business.

Why use CRM software?

Before CRMs came into the picture, if a customer wanted support from a specific department of a company, he needed to provide data to the department like first-name, last-name, and passwords. Companies were not having any tool using which they can centrally distribute and store or manage customer data. Due to all this, there was an increase in frustration and exhaustion among customers and they being unsatisfied, used to look for other options. Thus, before CRMs, customer retention of any was very low. However, CRMs have provided considerable relief at pain-points of customers and also helped organizations and companies to manage and organize customers’ data effectively.

Planning to use CRM software for your business?

If you are planning to use CRM software for your business, the first thing to consider is what type of business is, what features do you what in your best CRM software, what price you can afford, and also what are the reviews of the software which you are planning to use. Here we have tried to bring out an overview of some of the best CRM software out there and tried to help you to compare.

Here we are going to compare a few popular CRM software on basis of their Price range, Features, reviews.

• Hubspot
• Bitrix24
• Zoho
• NetSuite CRM+
• Insightly
• Nimble
• Monday
• salesforce
• Engagebay
• Freshworks CRM
• Dynamics 365
• pipeliner CRM

1 Monday.com

Monday CRM software is one of the best CRM software out there. It’s very easy to understand and it is also customizable which makes it fit for almost all businesses. They have ready-to-use 200+ templates which you can directly use by drag and drop.

Features: They offer features like Content management, Lead capturing, Customers projects, Order management, customer support, Team tasks and projects, Marketing activities, sales pipeline, mobile access, social media integration, Segmentation. and mobile app using which you can communicate with your team no matter where you are. It also provides a feature of fully searchable history so that you never lose anything and the team is always organized. They also claim < 60min. response time to your query.

Price range : 600 rupees/ month — rupees 1200/ month

Customer reviews and ratings:

Reviews and ratings of customers of Monday on capterra on basis of ease of use, features, and functionality, value for money, and customer support

4.5 / 5.

2 Salesforce

Salesforce is one of the leading CRM software which has more than 800 applications. There is a bit learning curve as compared to Monday. With over 1,500 CRM software reviews, G2 Crowd users rated Salesforce as the leader in CRM software. With an overall score of 88/100, Salesforce CRM scored highest among 30 other CRM providers. Satisfaction with integration API was 94%

Features: Salesforce offers features like Lead scoring, E-mail marketing, Document storage, mobile access, quotes proposal, Task management, territory management, support available in business hours, file sharing, sales forecasting, contact manager, real-time visibility, opportunity management, and score

Price range : $ 25/ month/ user — $ 300/ month/ user

Customer reviews and rating :

Reviews and ratings of customers of salesforce on capterra on basis of ease of use, features and functionality, value for money, and customer support

is 4.2 / 5. They also claim that 96% of their customers have more than expected ROI

3 Hubspot

Hubspot is built for growing organizations. Hubspot is award-winning CRM software, which is designed for organizations that want to spend less time logging data. Each feature or product in HubSpot is powerful alone real magic happens when you use them together.

Features: Ability to Customize views, Website Integration ability, Social Media integration, and other 600+ integrations, Phone Integration facility, Sidekick Integration, Deal and Task Board, Email Connections, Company Database, Hubspot Marketing Synchronization, Drag, and Drop Communicator, Email Integration Website Visitors, CRM Details, Templates, Tracking, and Scheduling.

Price — To get started, Hubspot is free. However, there are paid plans available.

Price range : $ 45/ month — $ 1,200/ month — Enterprise — starts with 10 paid users

Customers reviews and rating :

Reviews and ratings of customers of Hubspot on capterra on basis of ease of use, features and functionality, value for money, and customer support

is 4.5 / 5

4 Bitrix24

Bitrix24 is principally designed for small and growing businesses. It is available on cloud and on-premise with open source code access!

Features: Decision tree, collaboration, Full-text search, Knowledgebase management, Self-service portal, Attendance tracking, Business Intelligence, Call recording, Campaign management, Cloud PBX, Cloud storage. It also provides a mobile app feature so that you can manage calls, meetings from anywhere and at any time.

Price: It is also free to start as Hubspot

Price range : $ 14/ month — $ 119/ month

Customers reviews and ratings :

Reviews and ratings of customers of Bitrix24 on capterra on basis of ease of use, features and functionality, value for money, and customer support is 4/5 overall.

It is included in the top 7 web productivity by Forbes, and in the top 10 lead management in 2019 by PCMag

5 Zoho

Zoho is designed to assist any business no matter what the size of the business. It is a powerful software that can help you manage and run your entire company using this single software.

Features: It offers features like Workflow automation, lead management, contact management, account management, Live chat E-mail, real-time notification, reports, funnels, Calendar, G-suite and office 365 integration, partner relationship management, Project management, feeds, notes, Date security, compliance, mobile CRM application, google ads integration and many more features.

Price range: 700 rupees/ month — 2300 rupees/ month.

Customers reviews and ratings: Zoho is trusted by more than 1,50,000 businesses and companies worldwide.

Reviews and ratings of customers of Zoho on capterra on basis of ease of use, features, and functionality, value for money, and customer support is 4.2 /5 overall.

6. Engagebay

It is all in one CRM and marketing software with the help of which you can build lasting relationships with your customers and it also competes with most of the costly marketing software out there.

Features: It provides features like marketing automation, leads generation tools, landing pages, Appointment management, contact scheduling, deal management, sales automation, email sequences, helpdesk automation, calendar, pushes notifications, customizable sales pipeline, and pipelines of products and processes, web analytics, workflows, task management, site messaging and more.

It is free to get started similar to Hubspot. However, if you really want some advanced features you can opt for paid versions.

Price range : $ 9/ month — $ 48/ month

Customers reviews and rating :

Reviews and ratings of customers of engagebay on capterra on basis of ease of use, features, and functionality, value for money, and customer support is 4.6 / 5 overall.

7 NetSuite CRM+

NetSuite is also a complete software in itself which can assist you to manage your customer and in providing them complete satisfaction and support.

Features: Marketing automation, customer service management, sales force automation, real-time dashboard, sales forecasting, customer portal, lead generation with online lead forms, document storage. It also provides a mobile app so that you can manage everything with help of any mobile device from any place and at any time.

Price range: you can get a free demo of the software and its price starts at $ 1/ user.

Customer reviews and rating:

Reviews and ratings of customers of engagebay on capterra on basis of ease of use, features, and functionality, value for money, and customer support is 3.9 / 5 overall.

8 Freshworks CRM

Freshworks is AI-based software that helps you enhance your customer experience and engagement. It is all one solution for your sales and marketing team.

Features: It helps you in E-mail campaigns, segmentation, apple business chat widget, WhatsApp business integration, product catalog, multiple sales pipeline, sales forecasting, win-loss analysis, Google maps syncing, outlook and Gmail add-on, workflows, and task management.

Price range : 2099 rupees/ month — 9199 rupees/ month

Customers review and ratings: It has over 40,000 customers around the world

Reviews and ratings of customers of Freshworks on capterra on basis of ease of use, features and functionality, value for money, and customer support is 4.6 / 5 overall.

9 Insightly

Insightly is one of the most popular CRM software which gives you the ability to not just manage deals with your customers but also improve and build lasting relationships with your customers.

Features: Beautiful e-mail templates, Easy customizable API, integrations of famous apps such as GSuite, Gmail, Mailchimp, Microsoft office 365, dropbox, ninja form. It also provides workflow automation, mobile access, and task management, internal chat integration, and many such features.

Price range : $ 29/ month — $ 99/ month

Customers reviews and ratings: It has over 25,000 customers

Reviews and ratings of customers of Insightly on capterra on basis of ease of use, features, and functionality, value for money, and customer support is 3.9 / 5 overall.

10 Microsoft Dynamics 365

Dynamics 365 is fully customizable and flexible software for any business. It uses AI and enables you to understand your customers’ needs and foster lasting relationships with them. It enables you to increase your productivity, optimize your resources, and improve project management.

Features: Customer support timeline, knowledge management, case management, applications customization, Real-time sentiment analysis, live chat support.

Price range : $ 50/ month — $ 95/ month

Customers reviews and ratings :

Reviews and ratings of customers of Dynamics 365 on capterra on basis of ease of use, features and functionality, value for money, and customer support is 4.3 / 5 overall.

11 Nimble

Nimble is an easy-to-use software that helps you keep a track of record of your team’s activity, manage your sales processes.

Features: Its dashboard enables you to organize appointments, social signals. It helps you track E-mails templates & E-mail tracking, social media integration, task management, calendar system, Interaction tracking, customer database, sales forecasting, apps and add-ons, proposal generation, and many such CRM features.

Price range : $ 19/ month — $ 25/ month

Customers reviews and ratings: It has thousands of customers worldwide.

Reviews and ratings of customers of Nimble on capterra on basis of ease of use, features and functionality, value for money, and customer support is 4.4 / 5 overall.

12 Pipeliner CRM

It has sales friendly interface which is fully customizable. Each user can customize the view. pipeliner has been included by capterra in the top 20 CRM all over the world.

Features: It has a mobile application with built-in AI, you can scan business cards and make voice-to-text notes, admin panel is also intuitive drag-n-drop, provides social media integration, territory management, task management, lead scoring, document storage.

Price range: It is free to get started

Customers reviews and ratings :

Reviews and ratings of customers of Nimble on capterra on the basis of ease of use, features and functionality, value for money, and customer support is 4.7 / 5 overall.

Take-home a piece of advice!

If you are planning to implement the CRM in your business for the first time then try with some free plans of the software such as that of Hubspot or any other software which provide free trials, you can then take up the paid plans which suit according to your needs.